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The NATURAL INDIGO category most prominently represents MOMOTARO JEANS’ attitude and determination to pursue unique expressions of blue, led by their signature “特濃-TOKUNO BLUE.” Traditional aizome indigo dyeing has a history spanning well over 1,000 years in Japan. Denim fabric made by hand-weaving yarn dyed with natural indigo leaf extract adds a distinctly Japanese character to what was originally an imported product. However, behind the rich expressions created by artisans and manufacturing sites lie many stories of both joy and sorrow that cannot be told simply as beautiful tales. We speak with Yoshiharu Okamoto, an aizome dyeing artisan who was born and raised in Kojima, Okayama Prefecture, and who is solely responsible for MOMOTARO JEANS’ NATURAL INDIGO series, about the value of aizome dyeing—a story of unknown joys and struggles from a man who has spent half his life in the bottomless world of blue.
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Photography: Kousuke Matsuki Editing & text: Rui Konno |
Japanese Ai and Indigo: Two Distinct Blues |
—I’ve been watching your work process for a while, and I noticed that you don’t just soak these yarn bundles, but rotate them as well? —Really? They don’t just turn blue naturally? ![]() ![]() —So the aizome dyeing process causes burning, which drastically changes its appearance. And it also fades as you wash it, right? |
Every Day is the Same, Every Day is Different |
—How did you enter the world of aizome dyeing to begin with? |
—Wow, even after all this time, you still haven't mastered everything. What parts are particularly challenging? ![]()
—I've been fascinated watching this foam with its unusual texture. |
An Endless Path: The World of Artisans |
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—So many people are involved in creating aizome-dyed products. —Yet you've continued for over 20 years. Why is that? #100 NATURAL INDIGO STRAIGHT 12.2oz Five-pocket jeans made from 12.2oz denim fabric using warp threads hand-dyed by Mr. Okamoto made by the traditional aizome indigo dyeing method. The waistband and pocket lining feature cotton-silk fabric for a pleasant feel against the skin. The waistband seam features Sanada-himo, a traditional craft from Kojima that developed as decorative cord for Japanese sword tassels and paulownia boxes. The denim fabric is, of course, woven on vintage shuttle looms, and everything from the blue selvedge edge to the sashiko patch on the back waistband is dyed using the traditional aizome indigo dyeing method. Only available in a straight silhouette that pairs well with a wide range of styles. |