About Us

THE HALLMARK OF MOMOTARO JEANS
「特濃-TOKUNO BLUE」

Kojima, a town of Okayama Prefecture, is a world-renowned denim production area.
MOMOTARO JEANS was born in this town.

The symbol is “特濃-TOKUNO BLUE”, a deep indigo color with a unique texture,
which we have achieved by dyeing them many times.

Our ultimate jeans are made with the skills and meticulous attention to detail in dyeing,
weaving, sewing and material selection by Japanese denim pioneers
who inheriting the passion and expertise.

Your everyday life will keep being engraved deeply and richly
on the TOKUNO dyed jeans as a proof of your life.

OUR HERITAGE

01. THE QUALITY

Jeans as Beautiful “Tools”

We are Continuously pursuing the best highest finest quality.
In the process of Pursuing the original in jeans manufacturing, we came across Zimbabwe cotton, which is also used for dress shirts.
The finest cotton, we have been able to upgrade our jeans.
We have sublimated them into "tools" that enrich your life.
And then we are still enhancing the value of jeans by paying meticulous attention to every detail.

We are Continuously pursuing the best highest finest quality. In the process of Pursuing the original in jeans manufacturing, we came across Zimbabwe cotton, which is also used for dress shirts. The finest cotton, we have been able to upgrade our jeans. We have sublimated them into "tools" that enrich your life. And then we are still enhancing the value of jeans by paying meticulous attention to every detail.

Meet Zimbabwe Cotton

Meet Zimbabwe Cotton

The finest cotton is harvested by hand to avoid damaging cotton flowers.
This process gives the jeans a soft touch and leads to a comfortable fit
that is not only rugged, but also supple.

The finest cotton is harvested by hand to avoid damaging cotton flowers.
This process gives the jeans a soft touch and leads to a comfortable fit that is not only rugged, but also supple.

02. THE COLOR

Skills and History of “特濃-TOKUNO BLUE"

Japan has a beautiful "natural indigo" called "Japan blue" since ancient times.
The " TOKUNO BLUE " has been produced through the supreme handiwork of craftsperson who dye it many times,
the dyeing technology we developed, and the partnership with our factories.
“特濃-TOKUNO BLUE", a dark indigo color, reminds us of the deep Seto Inland Sea.

Japan has a beautiful "natural indigo" called "Japan blue" since ancient times.
The " TOKUNO BLUE " has been produced through the supreme handiwork of craftsperson who dye it many times, the dyeing technology we developed, and the partnership with our factories.
“特濃-TOKUNO BLUE", a dark indigo color, reminds us of the deep Seto Inland Sea.

Particularly Deep Indigo Color

MOMOTARO JEANS “特濃-TOKUNO BLUE" is the ones
which you can enjoy the characteristic color fading and aging,
because of its deep indigo color.
Our jeans are living proof of you.

MOMOTARO JEANS “特濃-TOKUNO BLUE" is the ones which you can enjoy the characteristic color fading and aging, because of its deep indigo color. Our jeans are living proof of you.

03. THE INNO⁨⁩VATION

A Brand that Responds to the Times

MOMOTARO JEANS, born in Kojima, Okayama, has the pride of the factory and its craftsperson.
Therefore our mission is to continue pursuing the "real thing" and at the same time, we are committed to the development of Jeans Street and Kojima,
and the protecting of the beautiful Seto Inland Sea. MOMOTARO JEANS preserves tradition and keeps on innovating.

MOMOTARO JEANS, born in Kojima, Okayama, has the pride of the factory and its craftsperson. Therefore our mission is to continue pursuing the "real thing" and at the same time, we are committed to the development of Jeans Street and Kojima, and the protecting of the beautiful Seto Inland Sea. MOMOTARO JEANS preserves tradition and keeps on innovating.

The New "MOMOTARO”

“Momotaro" is a symbol of the famous Okayama folklore.
We recreated our symbol based on indigo flower
by reinterpreting the traditional Japanese emblem in a modern way.
The "MOMOTARO" has been reborn as a symbolic figure that embodies the brand.

“Momotaro" is a symbol of the famous Okayama folklore. We recreated our symbol based on indigo flower by reinterpreting the traditional Japanese emblem in a modern way. The "MOMOTARO" has been reborn as a symbolic figure that embodies the brand.

Marbelt, a Sign of Elegance and Quality.

Not bound by conventional stereotypes of jeans,
we have adopted the marbelt specification in pursuit of even greater comfort.
It is not only functional to prevent color transfer to tops and other items,
but also to improve the fit around the waist,
which also reflects the brand's philosophy of upgrading jeans.

Not bound by conventional stereotypes of jeans, we have adopted the marbelt specification in pursuit of even greater comfort. It is not only functional to prevent color transfer to tops and other items, but also to improve the fit around the waist, which also reflects the brand's philosophy of upgrading jeans.

04. THE AUTHENTICITY

Japan Denim from Kojima, Okayama to the World

It all started during the first vintage trend, with a desire to create jeans that would be as good as those of foreign high-end brands, using Japanese technology.
In pursuit of recreating for vintage denim, we purchased old TOYODA power looms.
We continue to operate the looms while increasing the number of machines and maintaining them, and produce fabrics that are unique.
A pair of jeans is made from these special fabrics through more than 30 processes with vintage sewing machines.

It all started during the first vintage trend, with a desire to create jeans that would be as good as those of foreign high-end brands, using Japanese technology. In pursuit of recreating for vintage denim, we purchased old TOYODA power looms. We continue to operate the looms while increasing the number of machines and maintaining them, and produce fabrics that are unique. A pair of jeans is made from these special fabrics through more than 30 processes with vintage sewing machines.

Selvedges Made by Only Old Power Looms

MOMOTARO JEANS has a signature pink selvage.
The old power loom is passed down to the next generation
through delicate maintenance by craftsperson.

MOMOTARO JEANS has a signature pink selvage. The old power loom is passed down to the next generation through delicate maintenance by craftsperson.

Texture by Vintage Sewing Machine

It is essential to use a vintage sewing machine to create authentic jeans.
Sewing process by skilled craftsperson
has a great influence on the fading process.

It is essential to use a vintage sewing machine to create authentic jeans. Sewing process by skilled craftsperson has a great influence on the fading process.